Foundation

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What is Foundation Makeup?

Foundation Makeup is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.

What are the benefits of using foundation?

Foundation covers skin blemishes, providing a smoother finish and a healthy glow. One with natural coverage will improve your skin tone and leave you with an even complexion. Ingredients included in some quality foundations also act to actively improve the underlying skin tone, increasing your natural radiance.
Shop our choice foundation makeup products from Black Opal, Revlon, Maybelline and more.
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