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What do Highlighter Makeups Do?
Highlighters are light-reflecting products, available in liquid, cream and powder form. They enhance your complexion and give skin a brighter, dewy glow as well as making cheekbones look more prominent.
The point of highlighting is to bring attention to where light naturally hits your face, which is at the high points. Being that the nose bridge is the highest point of the face, it makes sense to add highlighter makeup there.